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Characters and Charactersitics of Luxury

Rare Frames

A recent market survey concludes that 64% of urban Chinese people identified “craftsmanship” as the word that best described luxury, compared to 58% who said “expensive” and 53% who said “status”.

Read the full survey here:

http://www.warc.com/LatestNews/News/Craftsmanship_defines_luxury_in_China_.news?ID=32771#

 

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