Making an impact involves skill and the ability to engage the senses to focus on a detail. Capturing visual attention employs a zoom technology whereby focus is directed to a specific location: Your socks!
Fashion editor Nic Screws, describes an example and the “power playing statement” socks can make.
Read more on Bloomberg News:
http://www.bloomberg.com/news/2014-11-06/a-guide-to-men-s-socks-global-edition-.html